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Strategy | User Experience | Web Design

13 Key Elements your Home Services Website Needs to Succeed

Key Takeaways

The article outlines 13 key elements essential for a successful home services website, aiming to attract and convert visitors into clients.

These elements include a clean and user-friendly design, high-quality images showcasing your projects, detailed service descriptions, easy-to-find contact information, and strong calls-to-action.

Additionally, it emphasizes the importance of client testimonials, a blog with informative content, an SEO-friendly structure, mobile responsiveness, and integration with social media.

For a home services company in Canada, incorporating these elements can enhance your online presence, build credibility, and increase engagement.

A well-optimized website not only improves user experience but also boosts your search engine rankings, helping you attract more potential clients and grow your business effectively.

Less than 1 min read min read


If you’re in the home services business, then you know that first impressions are everything. In today’s digital age, potential customers will often form their first impression of your business not from meeting you in person, but from the home page of your website.

That’s why it’s so important to make sure that your landscaping website is up to par. Not only should it be visually appealing, but it should also be user-friendly and informative. If you’re not sure where to start, don’t worry! In this blog post, we’ll go over 13 key elements that every high-converting landscaping website needs to succeed.

Here’s a recap of what makes a high-converting landscaping website:

  1. Have a clean and professional design. Take the time to work with a web designer and create a website design that reflects your company.
  2. Organize specific services on your website with service pages. Rather than have one long-running homepage talking about everything from your plumbing to HVAC services, feature relevant content on separate pages.
  3. Great web design needs high-quality images to shine. This is especially important when featuring portfolio pages and team images. Don’t skimp on the photo budget.
  4. Use video marketing to showcase your unique style and to make a big impact quickly. Great images can only showcase so much of your work – video marketing will take your website design to the next level.
  5. The best websites use white space to create a clean and visually appealing user experience. Don’t try to cram too much content onto a single webpage.
  6. Make your contact info easy to find. There is nothing worse than a customer finding your website and wanting to get in touch for them to hit a broken email link or contact form, or to not be able to find your phone number at all.
  7. Showcase customer testimonials and reviews. Your website should proudly showcase happy reviews from your clients. Consider adding these to your homepage, along with a dedicated testimonial page.
  8. Use call to actions throughout your website design to make it easy for customers to take the next step in hiring you.
  9. Ensure your website is mobile-friendly. With more and more people browsing the internet on their mobile devices, it’s critical your website looks good and loads quickly on mobile.
  10. Home services websites need to use Google Analytics to track and analyze their data. How will you know if your website is high-converting if you’re not tracking key metrics?
  11. To optimize your website for search engines, remember to focus on content and use keywords throughout the site.
  12. On-page SEO is the process of optimizing web pages to rank higher and earn more relevant traffic from search engines.
  13. Make your website as speedy as possible to reduce the chances of visitors abandoning your site.

That’s why it’s so important to make sure that your website is up to par. Not only should it be visually appealing, but it should also be user-friendly and informative. If you’re not sure where to start, don’t worry! In this blog post, we’ll go over 13 key elements that every high-converting home services website needs to succeed.

#1. A Clean and Professional Design

Does this image scare you? It should.

When potential customers visit your website, you want them to have a positive experience from the very beginning. That starts with having a clean and professional design. Your website should be free of any clutter or distractions. The navigation should be easy to use, and the overall aesthetic should be pleasing to the eye. Most people will visit your website’s homepage first, so make sure it represents your company well. If you’re wondering what makes a terrible website design that’s sure to scare people away, you can see some examples here.

how not to design your landscaping website

#2. Organized Pages for your Services

Most home services companies offer a variety of services. If you offer maintenance packages, for example, create a service page for each service. Not only will this help your customers quickly navigate to the information they need, but it also helps search engines find helpful content on your website to feed into search results. If you plan to run ad campaigns to promote your services, you’ll have better results by directing website visitors to the exact information they want.

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#3. High-Quality Images

In the home services space, visuals are everything. After all, potential customers need to see examples of your work to get an idea of what you’re capable of. So make sure to include high-quality images on your website! Large images are especially effective at catching people’s attention and giving them a good sense of what your work looks like. Your image file sizes must be optimized for your website. If they are too small, they will look blurry and reflect poorly on your business. On the flip side, if they are too large, they might slow down the speed of your website, which can hurt your search engine optimization (SEO).

Landscaping websites need to showcase high quality

#4. The best websites use video marketing

If you want to stand out amongst other competitor websites, use video marketing throughout your website design. An introduction video on your homepage can quickly showcase your work to potential clients, and allows you to easily share information about yourself and your team. Amazing websites use video to showcase the people that make up their company, and their work.

video marketing

#5. White Space

While it’s important to include plenty of images on your website, you also don’t want it to look too busy or cluttered. That’s where white space comes in. By incorporating white space into your design, you can break up larger chunks of text and make your website more visually appealing. Just be careful not to use too much white space, as that can make your site look unfinished or unprofessional. See more examples and learn about incorporating white space in your website design.

web designer

#6. Easy-to-Find Contact Information

One thing that potential customers will be looking for on your website is your contact information. Make sure it’s easy for them to find! Include your phone number and email address in a prominent location on every page of your site. You might also want to include a contact form so that people can get in touch with you without having to pick up the phone. Most websites include social media links, making it easy for potential clients to check out your work.

contact info

#7. Customer Testimonials and Reviews

Another great way to build trust with potential customers is by including testimonials and reviews from past clients on your website. If people can see that you have happy customers who are happy with your work, they’ll be more likely to reach out to you for their own needs. Just make sure that the testimonials are real and relevant (i.e., don’t pull reviews from random places online). The best websites feature good reviews throughout the website.


#8. Call-to-Actions (CTA)

A CTA is a phrase or sentence that encourages people to take a specific action on your website. For example, a CTA might tell visitors to “schedule a consultation” or “view our portfolio.” Your CTA should be short, sweet, and to the point. It should also be placed in a prominent location on your website so that people can’t miss it! Landscaping websites should include call-to-action buttons throughout the website. Make it easy for website visitors to contact you when they are ready. Learn how to write a great call to action.


#9. Mobile-Friendliness

According to a survey conducted in 2020 by 55% of customers say that “A bad mobile experience makes me less likely to engage with a company.” It’s important to make sure that your landscaping website is mobile-friendly. In other words, it should look just as good (if not better) on a smartphone or tablet as it does on a desktop computer. These days, more people than ever are using their mobile devices to browse the internet, so you don’t want potential customers to be turned off by a clunky mobile experience.

These are the issues that website visitors face:


#10. Integrate Google Analytics

From the horse’s mouth, “Google Analytics is a web analytics service offered by Google that tracks and reports website traffic”. And at a higher level, “Google Analytics gives you the tools you need to better understand your customers.” For you to know if your website is a high converting one, you need to have analytics involved to track key metrics in your business. See how we use Google Analytics to power your home services marketing machine.

Google Analytics

#11. Optimize your website design for search engines with Search Engine Optimization (SEO)

As anyone who has tried to optimize their website for search engines knows, it is a complex and ever-changing task. However, some basic principles that can help to ensure that your site is designed in a way that is conducive to good SEO. One of the most important things to remember is that search engines place a heavy emphasis on content. As such, your site should be designed in a way that makes it easy for visitors to find the information they are looking for. This means avoiding clutter and ensuring that navigation is easy to understand. In addition, it is important to use relevant keywords throughout your site to help search engines identify what your site is about. By following these basic guidelines, you can help to ensure that your site is designed in a way that is optimized for SEO.


#12. Complete SEO on-page optimizations

On-page SEO optimization is the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves improving the content, structure, and code of your web pages to make them more easily understood and indexed by search engine crawlers. In addition, on-page optimization also involves making sure that your website’s Title Tags, Meta Descriptions, and H1 tags are all optimized for your target keywords. by following these best practices, you can ensure that your website is as search engine friendly as possible, which will give you a better chance of earning higher rankings and more traffic.

13 Key Elements your Home Services Website Needs to Succeed

#13. Make your website as speedy as possible

When it comes to website design, speed is essential. Studies have shown that 40% of users will abandon a site that takes more than 3 seconds to load, and that a 1-second delay can result in a 7% reduction in conversions. Given these statistics, it’s clear that website owners need to do everything they can to ensure their site is fast. There are several ways to improve site speed, including optimizing images, minifying code, and using a content delivery network. By taking these steps, website owners can help ensure that their site is fast enough to convert visitors into customers.


Start Growing Your Home Services Company Now!

Reach out today for a no strings attached consultation with Andy, our CEO and Founder, and learn how we help landscaping companies grow.

Learn how we helped a landscaping company grow to 1 million in revenue per month from online sources alone.

See how we helped a permeable hardscapes company become an online juggernaut.

Or check out how we helped a landscape company reach the coveted 10M a year mark.

Whatever you do, don’t forget to leverage the power of Google My Business when developing your company’s online presence. With it, you can boost organic visibility and local search rankings with relative ease. So make sure to include this powerful tool in your overall digital marketing strategy. Good luck!

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