Introduction: Digital Marketing is Crucial for Home Services
In today’s digital-first world, most people seeking home services— landscaping, plumbing, or electrical work—turn to Google. If your business isn’t optimized to capture these potential customers, you’re missing out on valuable leads.
This guide provides a roadmap to harnessing digital marketing to grow your home services business in Canada. Learn how digital marketing can help you stand out from competitors, build your brand presence, and be nimble with your ads campaigns and budgets to align with seasonal demands.
Chapter 1: Understanding the Home Services Marketing Machine
We’ve developed a marketing framework called the Home Services Marketing Machine that has delivered outsized results for many Canadian home services businesses. Our framework covers all the essential digital marketing elements, from establishing your brand identity to driving online traffic and generating leads.
The Home Services Marketing Machine will show you how to:
- Create a strong brand identity.
- Drive relevant traffic to your website
- Convert these visitors into qualified leads.
- Measure and analyze results to optimize for future growth.
Case Studies: Success Stories from Canadian Companies
Here are just a few of the results we’ve achieved for clients:
- Great Canadian Landscaping revenues in peak months have increased to over a million dollars attributed from online sources through their website forms and calls.
- Earthscape Landscapes grew from $8 million to $10 million in annual revenue within two years, attributing over $4 million of jobs to Google Ads and search campaigns.
- R&B Plumbing generated over $6 million in revenues through Google campaigns, with a return on investment (ROI) of 23:1.
- Cove Power generated over $2 million in revenues through their website leads in the first two years of working together from Google campaigns.
These case studies illustrate how effective digital marketing can drive powerful growth.
Explore these success stories and hear direct from the business owners by visiting this link
“Andrew and his team truly understand all things digital. We have been working with them since mid 2019 and they have provided proven results. Thanks again for all you do.”
Chris O’Donohue
President and Founder of Great Canadian Landscaping
“We are really happy with results. Our revenues from Google are up 300% year over year. I would strongly recommend working with North Shore Digital. They bring a team of smart people and are very results and data driven”
Sam Bauman
President and Founder of Earthscape Landscapes
“The team at North Shore Digital are truly experts in their field. They have helped us navigate the daunting world of SEO, ensuring that we are ranking optimally, as well as redesigning our website (which we are always getting compliments on). Thank you to Sasha and the entire team at North Shore Digital for helping us be prominent and successful online!”
Rob Blaksic
Owner of R&B Plumbing
“Working with North Shore Digital has been a great experience for my business. We’ve seen positive results in the number of quality leads, rankings and ROI. I definitely recommend North Shore Digital.”
Dave Clauson
Founder of Cove Power
Chapter 2: Search Engine Marketing (SEM) – The Key to Lead Generation
Search Engine Marketing (SEM) is the tip of your marketing spear online.. SEM combines several elements:
- Search Engine Optimization (SEO)
- Google Ads
- Google Business Profile (previously Google My Business)
- Google Maps
These tools help generate awareness, engagement, and leads for your home services business.
The Power of User Intent
When seeking home services, people use search terms in Google such as “best plumber near me” or “emergency HVAC service,” and they want to work with a company that stands out as being most relevant to their specific search. This is where SEM becomes essential: it taps into user intent, driving them from search to your website, where they engage with your content and convert into customers, providing of course they like what they see… a nice website, great reviews as well as impactful “calls-to-action” that convince them to pick up the phone or fill out a service inquiry form.
Dominate High-Intent Keywords
Not all keywords are created equal. Some have much higher search volumes and lead generation potential. For example, in Canada, “landscaping” has over 40,000 monthly searches, compared to just 500 for “hardscaping.” It’s crucial to rank for high-volume, service-specific keywords in both your Google Ads and organic search efforts in your target service locations.
“SEM is the most important vehicle to get people through your sales funnel online.”
Chapter 2: Search Engine Marketing (SEM) – The Key to Lead Generation
Search Engine Marketing (SEM) is the tip of your marketing spear online.. SEM combines several elements:
- Search Engine Optimization (SEO)
- Google Ads
- Google Business Profile (previously Google My Business)
- Google Maps
These tools help generate awareness, engagement, and leads for your home services business.
