SUCCESS STORIES
YYT SAFE DRYER VENTS
How we helped YYT Safe Dryer Vents for Sustainable Business Growth & Branding in St. John’s, Newfoundland

ROI OF 15:1
on digital marketing services
2,503 PHONE & FORM INQUIRIES
since July 2021 to 2023
$16 COST PER LEAD
from Google Ads campaigns
The Facts
St. John’s Best Dryer Vent Cleaning Company
Serving St. John’s and the greater Avalon area. We help keep your homes and our communities safe. Fun Fact: the CEO and founder, Russell Martin is a commercial jet pilot for West Jet by day and a dryer vent cleaner owner by….well by day as well
Platinum Winner of CommunityVotes St. John’s Newfoundland for Duct Cleaning and Air Conditioning Cleaning & Repair
“The team at North Shore Digital are truly experts in their field. They have helped us navigate the daunting world of SEO, ensuring that we are ranking optimally, as well as redesigning our website (which we are always getting compliments on).
Thank you to Sasha and the entire team at North Shore Digital for helping us be prominent and successful online!”

RUSSELL MARTIN
Office Location
Phone Number
Services
Service Areas
Dryer vent cleaning & repair, heat pump and condenser coil cleaning, nest and mold removal
St. John’s and Avalon, New Foundland, Canada
THE MISSION
When Russell began working with North Shore Digital it was just after the beginning of his journey as a business owner. Covid and the lockdown and lack of flying had meant that his day job as a jet pilot were on hold. This gave him the opportunity to start a business that would help future proof his family’s future. When Russell came to us he needed to grow demand and inquiries for dryer vent cleaning and servicing but also manage operational and human resource challenges. We worked with him to strike a balance of growth while making sure it was sustainable.
THE STRATEGIES
1
Dominate local rankings
in St. John’s for main keywords e.g. dryer vent cleaning
2
Use paid ads through Google to get more requests and submissions on their Jobber Form
3
Collaboration and communication to ensure sustainable growth and inquiries
KEY SERVICES
THE TRANSFORMATION
YYT Safe Dryer Vents recently won the platinum award for best duct cleaning and air conditioning cleaning and repair company in St. John’s.
These awards underline the transformation that YYT Safe Dryer Vents has taken offline and online where it now ranks number 1 for ‘vent cleaning’ in Newfoundland and in the top 3 for ‘dryer vent cleaning’, ‘duct cleaning’ and ‘air duct cleaning’.